Why we give a book as a gift
In 2015, one child in
five in England left primary school unable to read well despite the best efforts of their teachers. And children from our
poorest families are more likely to fall behind. Yet reading is one of the best routes out of poverty. And being able to read
well is key to unlocking a child's potential.
So, every year we produce a specially commissioned Christmas
story to give to everyone who visits Father Christmas. In 2015 we gave away nearly 12,500 copies of Grandfather Frost; in
2016 this increased by nearly a 1,000 and 2017's magical tale “The Frost Phoenix” had a print run of over
16,000 encouraging entire families to sit together on Christmas Eve, open a book and read the story together - with older
siblings helping younger children and parents reading aloud to children unable to read the story for themselves.
It's a new old fashioned Christmas tradition
- a quality family story time. How magical is that?
Reading and the magic of possibility
If children are inspired and supported to read well, they’ll do better in school, get better qualifications
and do better in the world of work. Reading really does open up a world of possibilities. We support the work of various charities
that work with families and schools throughout the country to help children read well by the time they leave primary school.
Did you know that just 10 minutes a day reading with a child, or just talking with very young children, can help
them become better readers and gives them the best start in life?