Why we give a book as a gift
2015, one child in five in England left primary school unable to read well despite the best efforts of their teachers. And
children from our poorest families are more likely to fall behind. Yet reading is one of the best routes out of poverty. And
being able to read well is key to unlocking a child's potential.
So, every year we produce a specially commissioned Christmas
story to give to everyone who visits Father Christmas. In 2015 we gave away nearly 12,500 copies of Grandfather Frost; and
by Christmas 2018's magical tale “Through The Wardrobe” had a print run of over 17,500 encouraging entire
families to sit together on Christmas Eve, open a book and read the story together - with older siblings helping younger children
and parents reading aloud to children unable to read the story for themselves.
It's a new old fashioned Christmas tradition - a quality family story time.
We do not give plastic toys, sweets or chocolate.
Reading and the magic of possibility
If children are inspired and supported to read well, they’ll do better in school, get better qualifications
and do better in the world of work. Reading really does open up a world of possibilities. We support the work of various charities
that work with families and schools throughout the country to help children read well by the time they leave primary school.
Did you know that just 10 minutes a day reading with a child, or just talking with very young children, can help
them become better readers and gives them the best start in life?