Why we give a book as a gift
In 2015, one child in
five in England left primary school unable to read well despite the best efforts of their teachers. And children from our
poorest families are more likely to fall behind. Yet reading is one of the best routes out of poverty. And being able to read
well is key to unlocking a child's potential.
So, every year we produce a specially commissioned Christmas
story to give to everyone who visits Father Christmas. In 2015 we gave away nearly 12,500 copies of Grandfather Frost; in
2016 this increased by nearly a 1,000 and this year’s magical tale “The Frost Phoenix” will have our biggest
print run yet.
Reading and the magic of possibility
If children are inspired and supported to read well, they’ll
do better in school, get better qualifications and do better in the world of work. Reading really does open up a world of
possibilities. We support the work of various charities that work with families and schools throughout the country to help
children read well by the time they leave primary school.
Did you know that just 10 minutes a day reading with a
child, or just talking with very young children, can help them become better readers and gives them the best start in life?
A copy of "The Frost Phoenix", this years magical Christmas Eve tale, will be given
to every visitor to Father Christmas which means that we will be encouraging over 14,000 people to sit and have a quality
family storytime on Christmas Eve as they sit and read together.
How magical is that?